Brand story
RUKAV clothing is a brand of beautiful and practical clothing. We combine classic designs with high quality, perfect fit and unique details. RUKAV clothing offers clothes a limited quantity of each item. This means that customers can be sure that their clothing will be truly unique and not duplicated by anyone else. In addition, the limited quantity of each item emphasizes the high quality and attention to detail invested in every piece of clothing. That will make you feel and look fantastic.
The uniqueness of the brand is in the personal history of the founder.
“The idea to launch a clothing brand came from my personal experience. I have always been interested in style and fashion. Becoming a mom my life changed in many ways, including my body. I realized the acute shortage of comfortable, practical and stylish clothes for women of all shapes and sizes. My goal in fashion design is to make every woman who chooses RUKAV products feel attractive and fashionable without sacrificing comfort. It is not an easy task, but I am persistently moving to its fulfilment.”
All items in the collection are named after islands.
This is a slightly romantic story about love of traveling and appreciation of the value of each item by adding more meaning to it. Every item carries an association with its name, conveying a particular message and mood. The RUKAV clothing encourages all our customers to go on a journey and explore the world, using our clothing as reminder of the beautiful places that can be visited.
With love,
Victoria